Good Magazine

I recently was watching an episode of the Daily Reel‘s video podcast and Good Magazine was featured in the episode, prompting this email to my dad:

This is actually called “Good Magazine” and it took over the YouTube site the other day apparently bring green-themed videos to the front page all day long.  There’s one good video about some company or group shipping $120 bikes (including shipping and after having been specially manufactured with a rear section extended 2.5′ so it could carry two huge bags of coffee or three kids, etc.) to the farms in foreign countries that said they needed them.  The site for the magazine is here (http://www.goodmagazine.com/) and I thought it was interesting and something you might like, since your on a tirade for green and similar things recently.  Enjoy.  Oh, and if you subscribe I think either a large amount or all of the proceeds to go a charity of your choice, but I’m sure it says that somewhere on the site.

Another thing mentioned in the podcast episode was Dove’s Campaign for Real Beauty.  Dove’s been working for at least a year now, but probably longer, at using non-Hollywood or supermodel looks to advertise their products, and using more of the “average woman of the US” to show that beauty comes in everything, not just supermodel looks and Hollywood hair.  A video that was featured in the podcast on the Daily Reel was especially powerful, in my mind anyway, as a message to parents, young girls, and people in general about the media and the socially acceptable means of advertising beauty and self-image.  It’s a powerfully-cut-together video on the subject and worthy of praise, if not just viewing and reacting.

However, someone on the Daily Reel’s website pointed this out about the video:

 “It’s just as effective a message as the Dove Evolution short, but the fact of the matter is that this is a marketing campaign, not a public service announcement. It’s a very well-intentioned marketing campaign, but would the Dove brand be so heavily associated with these messages if it were purely altruistic? No. I’m glad that the folks at the Unilever Corporation are thinking outside the box when comes to their advertising. But it doesn’t make me more likely to buy their skin tightening cream.”

I’m glad they brought it up as a two-sided thing, since it is often misread as a “purely altruistic” attempt to get people to pay attention to the media and their kids, because I think that needs to happen more these days.  But I also am glad that it’s got that attitude about it, of “altruistic-ness” and a sort of “goodwill toward all people mentality,” as opposed to a n exclusive “goodwill toward our customers” mentality.   It’s an important message that gets pointed out in today’s society but I think it’s mostly just either glazed over, or not taken seriously enough by people, whether it’s the actors pointing it out, the parents or the kids themselves who are affected and surrounded by the media’s badgering imagery all the time.  I think it’s one of those age-old issues that deserves a call-to-arms of sorts that really gets under people’s skin.  I typically think people who aren’t the Hollywood or supermodel standard are more beautiful anyway, it just makes them seem more real, less like a special effect or an airbrushed life-size cutout of themselves who just happens to walk and talk and interact.

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